With this desire in mind, he packed his gear and headed to Yosemite National Park with his family. As they explored the park together, he watched his children's eyes light up with wonder and excitement, just as his own had when he was their age. The experience brought them closer as a family, and he knew he had made the right decision to start his outdoor company. As he brainstormed a name for his company, he remembered his father's expression of surprise when they reached the full view of their destination - "Ayamaya," a phrase he used for excitement. That phrase resonated with him, and he named his outdoor company after it. From the beginning, he sought to create products suitable for his lifestyle and bring them to fruition.